YouTube is the second largest search engine in the world, and research tells us that about 90% of Gen Z uses YouTube on a daily basis. What started as video hosting platform years ago has become an unprecedented opportunity for youth ministries to connect with students in unique and exciting ways. In this episode, we’re talking with social media experts and ministry leaders about some of the ways we can begin to leverage YouTube to engage students in our communities and around the world.
- Some important statistics on YouTube (7:09)
- YouTube is becoming known as a social media platform (10:27)
- What’s drawing students to YouTube (12:10)
- We have to help the next generation navigate all that is available on YouTube (16:50)
- How we partner with parents to help them understand what we’re trying to do on this platform (18:48)
- What are we trying to accomplish with our YouTube ministry? (22:08)
- Where to start as a youth ministry building a YouTube platform (31:15)
- What about the equipment? (40:23)
- How to decide what gets posted on your YouTube channel (41:36)
- Shifts to make in order to start investing in YouTube (52:38)
QUOTES FROM THIS EPISODE
“80-95% of Gen Z is on YouTube on a daily basis, with 50% of them saying they can’t live without it.” —Ashley Bohinc Click To Tweet“Our moment of truth is when a student is searching on YouTube for “how do I find hope” or “how do I survive this next season of life.” —Dave Adamson Click To Tweet“YouTube is the place where people go to find answers.” —Dave Adamson Click To Tweet“Students are spending more and more time in digital spaces. Don’t we want the church to be in those spaces, too?” —Dave Adamson Click To Tweet“Student attention is already on YouTube. Go where the attention already is instead of trying to create it somewhere else.” —Ashley Bohinc Click To Tweet“If students can start watching us from a distance—on YouTube—it adds value to them where they already are.” —Ashley Bohinc Click To Tweet“There are students not even in our state or country who could stumble across our ministry on YouTube, be impacted, and never walk through our doors.” —Brett Talley Click To Tweet“Church attendance is not decreasing, it’s decentralizing.” —Dave Adamson Click To Tweet“We might only see kids for an hour a month, but their mobile device is in their hands 3 to 4 hours a day. So, what’s possible for us to do for them in that time?” —Katie Edwards Click To Tweet
RESOURCES FROM THIS EPISODE
YouTube Channel: Saddleback Junior High Ministry YouTube
Resource: YouTube for Churches
Equipment List from Dave Adamson:
Equipment List from Katie Edwards:
- FujiFilm X-T3
- Rode Mic
- Joby Gorilla Pod
- Adobe software for editing: mainly premiere pro and audition
VOICES IN THIS EPISODE
Brett is an XP3 Orange Specialist with Orange after spending 11 years in full time ministry. He’s been married to his amazing wife since 2004. They have three amazing and hilarious kids who constantly keep them busy and laughing. He loves baseball, golf and makes amazing turkey melt sandwiches (if he has the time and ingredients, otherwise they’re just average).
Ashley Bohinc serves as the Director of Middle School Strategy at Orange, co-host of The Think Orange Podcast, and co-author of The Art of Group Talk. She’s worked with students in public education, athletic, and ministry settings since 2005. Ashley is most passionate about resourcing the local church, communicating onstage, developing leaders, working with students, and engaging in world missions. Additionally, she’s the USA Director of Carry 117. In her downtime, you’ll find her watching Friends, cheering on the Cleveland Cavaliers, traveling, reading, or on one of her Fairytale Friday Adventures.
Katie Edwards has been working with junior high students for over 21 years at one of the largest churches in the country—Saddleback Church. Katie and her husband Ron have been foster parents and have three children, two of which they adopted.
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