For many of us, the word “marketing” conjures up unsettling, slightly slimy images of trying to sell people things they don’t need. But the truth is, marketing doesn’t have to be this way! That’s why this week, we’re talking about a different kind of marketing—the generous kind that invites people to be a part of something great. In our conversation, we discuss why your ministry needs to start marketing and how it can help you spread the message of God’s love to more people than ever before.
- Why marketing matters in youth ministry (2:07)
- Why we market the gospel even though the gospel should be selling itself (6:01)
- What marketing looks like in a youth ministry context (9:42)
- Defining your audience in your marketing (13:41)
- How to distinguish between your needs and your audience’s needs (17:20)
- How to know your messaging is effective (21:22)
- What youth pastors should do first in terms of marketing (26:02)
- What to do when you have a small budget and small staff (33:51)
QUOTES FROM THIS EPISODE
Marketing is the generous act of helping someone solve a problem. —Seth Godin Click To TweetMarketing allows us to go where people are instead of waiting for them to come to us. —Ashley Bohinc Click To TweetMarketing your youth ministry may not feel spiritual, but there will be spiritual results. —Tyler Rees Click To TweetWhy should you market your youth ministry? Because marketing is often the first step in ultimately sharing the gospel with a student. Click To TweetYouth ministry marketing ≠ selling. Youth ministry marketing = inviting students to BE A PART of something great. Click To Tweet
RESOURCES FROM THIS EPISODE
Resource: Social Media Minute videos from Orange Students
Book: Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
Book: This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin
VOICES IN THIS EPISODE
Sarah is a writer and communicator who has been involved in ministry since 2003. In 2007, she joined the XP3 high school team where she now works as a lead writer and content creator. She also a contributing writer to the Parent Cue blog. Sarah lives in Roswell, Georgia, and is a big fan of her husband, her two boys, Asher and Pace, and, in her weaker moments, McDonald’s french fries.
Tyler is the Project Manager working to keep the XP3 Middle School team in line and on time. A Baltimore native now living in the Atlanta area, Tyler has been leading students in worship, communicating in student ministry, and hanging out with the most fun people on Earth—Middle Schoolers—for the last eight years. He’s passionate about both words and music in ministry and gets amped up about helping people get better at both. You can find Tyler most often serving students, visiting the coolest coffee shops, or listening to new music. Neither a cat nor a dog person, Tyler is really just a person person.
Ashley Bohinc serves as the Director of Middle School Strategy at Orange, co-host of The Think Orange Podcast, and co-author of The Art of Group Talk. She’s worked with students in public education, athletic, and ministry settings since 2005. Ashley is most passionate about resourcing the local church, communicating onstage, developing leaders, working with students, and engaging in world missions. Additionally, she’s the USA Director of Carry 117. In her downtime, you’ll find her watching Friends, cheering on the Cleveland Cavaliers, traveling, reading, or on one of her Fairytale Friday Adventures.
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