RYM 059: What Should Your Youth Ministry Be Doing On Social Media?

Most students are on social media every day, which means we should be there too, right? Maybe. On this episode, join some of the Orange Students team as they discuss the benefits and drawbacks of having your youth ministry on social media. Through their conversation, you’ll find out what your youth ministry should—and shouldn’t—be doing on social media and what it could look like for you to start engaging students in a digital world this week.

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  • If your students are on social media, you should be too. (10:00)
  • Determine who your primary audience on social media is and who else will be looking at it. (14:30)
  • Figure out what social platforms your students are on. (18:00)
  • You don’t have to be the one to run your social media account. (20:30)
  • We’re not just moving toward a digital world—we are a digital world. (22:00)
  • Social media is a place to invite students to feel connected before they even show up at church. (23:00)
  • By showing up on social media, you are showing up in your students’ world. (25:00)
  • What are students looking for on social media? (32:00)
  • Find ways to ask questions and gather feedback on your posts. (36:00)
  • If a student comes up to you and talks about something they saw on your ministry’s social media this week, that’s a win. (37:00)
  • Don’t measure your ministry’s success on social media by the number of followers you have. (38:00)
  • If your ministry is about people, then people should be represented in your social media too. (40:30)
  • Where are your students and who is your audience? (50:00)
  • From the research we did, we found that most students are on Instagram. (50:30)
  • What’s one thing you can do to up your social media game this week? (51:30)
  • Reach out to 2 or 3 students or volunteers and ask them what could be better about your social media. (53:30)


We’d love to hear your thoughts on this topic and this episode! To join the conversation, leave us a comment here on our episode page or in our Facebook Group. Not a member of our Facebook Group yet? Click the button below to join!




CJ is the Managing Editor for XP3 High School at Orange and one of the hosts and producers of Rethinking Youth Ministry, a podcast raising the bar for student leaders everywhere. CJ has been leading small groups for middle school students at North Point Community Church since 2007, which means he’s probably spent more time talking to middle schoolers than adults in his life. He also placed 5th in his 8th grade class field day fun run. CJ and his wife, Teri, live in Alpharetta, Georgia, with their son, Harley, and their robot vacuum, Barbara.


Tom Shefchunas is the Executive Director of Student Strategy at Orange. In this role, he leads the development and strategy for XP3 Middle School and High School curriculum. Previously, Tom was North Point Ministries’ Multi-Campus Director of Transit, their middle school ministry, for 12 years. And before that, he spent 10 years as a high school teacher, coach, and principal. Additionally, he is the co-author of Lead Small with Reggie Joiner. Tom and his wife, Julie, live in Cumming, Georgia, with their three children, Mac, Joey, and Cooper.



Tyler is the Project Manager working to keep the XP3 Middle School team in line and on time. A Baltimore native now living in the Atlanta area, Tyler has been leading students in worship, communicating in student ministry, and hanging out with the most fun people on Earth—Middle Schoolers—for the last eight years. He’s passionate about both words and music in ministry and gets amped up about helping people get better at both. You can find Tyler most often serving students, visiting the coolest coffee shops, or listening to new music. Neither a cat nor a dog person, Tyler is really just a person person.



Kacey is the Director of Digital Marketing at Orange. Alongside working at Orange, Kacey leads worship at multiple churches. She is also a photographer focusing in weddings, live music, and portraits. She lives just outside Atlanta, GA with the world’s cutest pup and her coffee mug always close by.

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Orange Conference 2018