As church leaders, we know Sunday doesn’t just happen. It takes time, energy, and resources to create programming week after week. But is what we do on Sunday the best way to set families up to win on Monday?

Today on the Think Orange Podcast, Reggie Joiner shares about his own personal experiences with reactionary versus creative action. He challenges us to flip from a Sunday to a Monday mindset. Then Jason and Hillary DeMeo, co-founders of We Are Curio, unpack how design thinking can benefit ministries everywhere.

Welcome to Episode 44 of the Think Orange Podcast!

Where To Listen:  iTunes  |  Google Play  |  Stitcher  |  SoundCloud

Topic Timeline

Reggie Joiner talks about reactionary versus creative action (7:25)

Reggie describes his early years in ministry when he discovered Sunday never has to be boring, irrelevant, exclusive, or disconnected (9:14)

The secret to reimagining Sunday: You have to imagine someone’s Monday before you can reimagine what you do on Sunday (13:19)

It’s easy to drift into becoming the kind of church that answers questions nobody is asking (16:07)

You don’t have to work at feeling the pressure that Sunday is coming—it’s just going to happen (17:05)

But what if we focused on the fact that Monday is coming (17:43)

What you say and do on Sunday has to matter on Monday (18:20)

Interview with Jason and Hillary DeMeo (20:38)

How We Are Curio got its start (24:17)

Explanation of design thinking—an empathetic framework for solving problems (26:00)

The difference between brainstorming and design thinking (29:45)

We Are Curio’s four stages in the design thinking process: immerse, expand, design, and act (32:26)

Ways a family ministry can use design thinking to maximize their efforts (34:46)

Changing the inputs coming in to create better outputs (39:37)

Finding “idea mentors” and “anti-mentors” to help shape the process (41:26)

What it looks like to “hack the system” (42:26)

Helping parents recognize their families’ unique mindsets (47:39)

What Jason would have changed during his years in ministry if he’d known about design thinking at the time (50:00)

Using design thinking at home with your family (55:42)

Where the name We Are Curio originated (58:16)

How dissent can actually make a team better (1:02:03)

How to connect with We Are Curio and the DeMeos (1:03:34)

Dave and Ashley’s final thoughts (1:05:07)

Ashley sings us out (1:11:10)

People, Places & Helpful Resources

Featured Guests

Greg Bradford


Co-founder and CEO of We Are Curio. Jason has experience working in corporate, higher education and non-profit environments over his 10 year career. Along with leading CURIO, Jason serves as a Subject Matter Expert in Design Thinking and Adjunct Professor at Southeastern University. Jason is certified in Design Thinking from Harvard and holds a B.S. in Marketing and M.A. in Ministerial Leadership from Southeastern University. He has a passion for good design, healthy dialogue, and loves helping people and organizations flourish. He was also a rapper named Franchice in another life.

Jason speaks on topics such as contrarian leadership, unlocking creativity and innovation and design. He loves hosting panels on current events and interviewing interesting people.

Greg Bradford
Duffy Robbins


Co-founder and COO of We Are Curio. Hillary has worked in organizational leadership for the past decade. She has served in various roles such as Dean of Student Engagement, Professor of Organizational Leadership, and Director of Leadership Development. Hillary has an undergraduate degree in Organizational Management and a Masters degree in Organizational Leadership. Hillary has a gift of mobilizing people, creating movements and crafting experiential events. You would never know it, but Hillary was raised on a farm and showed cows in FFA. She was even the Beef Queen (yes, that is a thing).

Hillary speaks on topics such as team building, empowering women, event planning and ideation.


Reggie is founder and CEO of Orange (The reThink Group). He has co-written three parenting books, Don’t Miss ItPlaying for Keeps and Parenting Beyond Your Capacity as well as other leadership books including A New Kind of Leader and Think Orange. Reggie lives in Georgia with his wife, Debbie, and has four grown children, Reggie Paul, Hannah, Sarah, and Rebekah.

Quotes from This Episode

Ideas to Influence the Next Generation

You don’t know what you don’t know. Sounds pretty obvious, right? But what if, as ministry leaders, we went into every week, every planning meeting, and every Sunday with that in mind. It would change our attitude, the programming we create, and how we show empathy to those in our churches.

This week, make it a point to learn three new things about families in your church and your community. Try hanging out a restaurant, ball game, or local nonprofit. While you’re there, have the mindset of an investigator. Or try asking a group of parents to fill in the blank to questions like, “The hardest question my kid has asked lately is ______.” and “I wish the church would talk about _______.” Even if you can’t address every problem or answer every question, you’ll have taken an important step in seeing the people around you—and the families you serve—in a new way.

Conversation Starters For Your Church

What are some key problems our ministry seeks to solve?

 Who have we asked for insight into the types of programs our community needs? What methods do we have for inviting input from others outside our team?

What are the mindsets we allow to guide our decisions?

What’s our “curio”—the thing that makes us unique—that can assist us in better serving others?

Your Hosts

Dave Adamson, The Think Orange Podcast Host


When he’s not working as a pastor at North Point Ministries in Atlanta, Dave is usually making his family cross their arms, roll their eyes, and tap their feet while he takes “just one more quick photo” on family outings. You’ll also often find him up to his neck in “Jewish stuff” as he researches the cultural context of Jesus for his daily Instagram devotions. Learn more about Dave at

Ashley Bohinc, The Think Orange Podcast Host


Ashley serves as the Director of Middle School Strategy at Orange and the USA Director of Carry 117. She has worked with students in public education, athletic and ministry settings for the last 12 years. She is most passionate about resourcing the local church, communicating on stage, developing leaders, working with students and world missions. In her downtime, you’ll find her watching Friends, cheering on the Cleveland Cavaliers, traveling, reading, or on one of her Fairytale Friday Adventures.

Join Us Next Week

Thank you for listening to the Think Orange Podcast.

We hope you’ll join us for next week’s episode. More importantly, we hope that when you think next generation, you think Orange.