As a church, staff or leadership team… what do you want your church to be known for? This question is both simple and powerful.

In today’s episode, Jeff Henderson is joining us to talk about what it looks like to be for our neighbors in a practical way. And to really be for our neighbors, we need to know them and what matters to them. Pat Rowland is talking about about the changing landscape of families and their busier-than-ever schedules.

Welcome to Episode 13 of The Think Orange Podcast.

Where To Listen:  iTunes  |  Google Play  |  Stitcher  |  SoundCloud

Topic Timeline

The Orange Conference 2018, save $110 on registration! (6:30)

Pat Roland (7:50)

The church has been slow to adapt to the new traditional family (11:53)

Be intentional, not additional (14:35)

If you’re a leader, it starts with you (16:55)

Toni Collier and Jeff Henderson (17:30)

What do you want to be known for? (20:35)

The Impact of being for our neighbors (28:55)

How do you launch a big campaign when you don’t have the resources? (32:55)

What if your pastor struggles to see outside of the church walls? (36:00)

People, Places & Helpful Resources

The Orange Conference 2018

Related Reading: Parenting Beyond Your Capacity 

Get to Know Orange Better: Think Orange: Imagine the Impact When Church and Family Collide

A Blog You’ll Love: Orange Leaders – a blog with strategies, tips and ideas from leaders influencing the faith and character of the next generation

Featured Guests

Jeff Henderson


Jeff Henderson is the Lead Pastor of Gwinnett Church, the most recent multi-campus locations of North Point Ministries. Prior to Gwinnett Church, Jeff served as the Lead Pastor of Buckhead Church, North Point’s first multi-site location for seven years.
He spent 21 years in marketing, working most recently for Chick-fil-A, before beginning his roles with North Point Ministries. Jeff and his wife, Wendy have two children.

Duffy Robbins


Pat Rowland is the Executive Pastor of Ministries at Woodside Bible Church, a multisite church in metro Detroit. He’s the father of Alivia (college), Claire (high school), and Presley (middle school) and lucky enough to have Mandy has his wife. They have all been working in next Gen ministry for 20 years in churches in Indiana, Tennessee, and Michigan.

Quotes from This Episode

Ideas to Influence the Next Generation

1. Families look different now (and they’re all really busy).

People are busier than ever. 67% of Americans live in dual-income homes, meaning both parents are working full time. On top of that there’s a never ending list of sports programs, school programs, and extracurricular activities to attend. So by virtue of a busy schedule, people have less time for church. When marketing your church programs, groups and activities… keep the busy schedule of a family in mind.

It’s not just the schedules that have changed, family formats have too. In fact, only18% of unchurched people fit the “traditional family” model of a married husband and wife living with their biological kids—so if you’re trying to reach the unchurched by targeting those people, you’re missing the majority.

2. What do we want to be known for?

This question is both simple and powerful. As a church, staff or leadership team… what do you want to be known for? Too often the church is known for what it’s against. When Gwinnett Church was opening it’s doors, Jeff and his team talked about what they wanted to be known for… which launched the campaign For Gwinnett. They went out into the community and served, loved on and cared for the community members. Because they wanted Gwinnett Church for be known as a place that was for the community of Gwinnett.

3. Maybe it’s not the lack of resources, but the lack of resourcefulness.

Jeff’s story of the For Gwinnett campaign is inspiring, but you’re probably not alone if you were listening and thought “my church will never have the resources to do that.” But usually, it’s not a lack of resources, it’s a lack of resourcefulness. Never let resources keep you from what God is calling you to do.

Conversation Starters For Your Church

18% of unchurched people are the happily married husband and wife with their biological kids. What does the most common family makeup in your church look like? Is it more or less? What can you do to invite a broader range of family types to your church?

Go around the the room at your next staff meeting and ask each person to share one sentence describing what they want your church to be known for

Your Hosts

Dave Adamson, The Think Orange Podcast Host


When he’s not working as a pastor at North Point Ministries in Atlanta, Dave is usually making his family cross their arms, roll their eyes, and tap their feet while he takes “just one more quick photo” on family outings. You’ll also often find him up to his neck in “Jewish stuff” as he researches the cultural context of Jesus for his daily Instagram devotions. Learn more about Dave at

Ashley Bohinc, The Think Orange Podcast Host


Ashley serves as the Director of Middle School Strategy at Orange and the USA Director of Carry 117. She has worked with students in public education, athletic and ministry settings for the last 12 years. She is most passionate about resourcing the local church, communicating on stage, developing leaders, working with students and world missions. In her downtime, you’ll find her watching Friends, cheering on the Cleveland Cavaliers, traveling, reading, or on one of her Fairytale Friday Adventures.

Join Us Next Week

Thank you for listening to the Think Orange Podcast.

We hope you’ll join us for next week’s episode. More importantly, we hope that when you think next generation, you think Orange.