Using Hashtags to Generate Ministry Conversations

Using Hashtags to Generate Ministry Conversations

Hashtags can sometimes be confusing and other times they can be useful. The information we send out from our ministries often reaches the right audience because of effective hashtag usage. In the world we live in today, we are oversaturated with information, which means we have to try to find a way to make our message of hope stand out from the crowd. Hashtags are not a fool-proof plan for doing so, but they certainly are a good starting point for helping us get out in front and to engage... Read More
How Churches Can Use IGTV

How Churches Can Use IGTV

IGTV hit the world just a short time ago but it already has people talking. Have you heard about IGTV yet? Maybe a better question is have you started playing around with it yet for your church or ministry?  What is IGTV?   IGTV stands for Instagram TV and allows you to upload long form videos up to 10 minutes . . . unless you are a large or verified account which are allowed to post videos up to one hour in length. This is quite different from other Instagram videos and stories in which... Read More
How to Use YouTube for Your Church Ministries 

How to Use YouTube for Your Church Ministries 

Social media is awesome in so many different ways as it allows you to engage, inspire and inform people of what is happening. This is particularly true for churches. Churches can use social media to really make an impact in their community. But there is one social media network that is still underutilized among churches: YouTube.  YouTube is one of the best platforms to reach the market of 18- to 49-year-olds. On average, 80 percent of 18- to 49-year-olds will watch a video on the platform... Read More
Measuring Success on Social Media

Measuring Success on Social Media

Social media. Two words you hear a lot about on this blog. And for good reason. We believe in the importance of effective social strategy and leveraging these tools to make a difference in your ministries and in the lives of the families in your church. So, we’re going to keep talking about it—as should you! But if we’re not careful, it can become a lot of talk . . . and that’s it. At some point, we have to take a calculated step back and determine how we are measuring our... Read More
What Facebook Knows that Churches Don’t

What Facebook Knows that Churches Don’t

In early January, Mark Zuckerburg made an important announcement regarding changes to the Facebook Newsfeed:  “We’re making a major change to how we build Facebook.  I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” According to Zuckerburg and the Facebook team, “public content is crowding out the personal moments.”  Memes and viral videos are getting in the way of relationships.  ... Read More