Assessing the Effectiveness of Your Church’s Website

Assessing the Effectiveness of Your Church’s Website

A church website is one of the most important communication tools your church has to reach the community. Why is that? Because more and more people first go to a church’s website to find out more about the church before they ever walk through the door of your building. Despite its overall importance, a church’s website can often be considered an after thought or lower in priority over other missions of the church. But, if you want to reach as many people in your community for Christ as... Read More
Today, This Week, Next Year—What Your Church is Doing Matters

Today, This Week, Next Year—What Your Church is Doing Matters

And the winner is. . . . What an exhilarating, stress-filled rush, right? Why do we put ourselves through the surge of overwhelming emotions? We already know what is going to happen. The camera is going to zoom in on the lid that covers the unforgivable dish of the chef that will be unfortunately eliminated, then immediately cut to a commercial segment that we cannot wait to end (unless we were smart enough to utilize the DVR). Oh, the intense agony of waiting for the outcome! But we still... Read More
Personal Actions Speak Louder Than Personal Words

Personal Actions Speak Louder Than Personal Words

People will follow what you do more than they will ever follow what you say. This is the power of example. And if you are a parent you have probably seen this play out when your three-year-old repeats something you say in private but would never want people to know you say in public. When your 10-year-old uses the same facial expression you do that says, “I’m looking at you but really not listening to you.” And when your 15-year-old begins to exhibit the same work ethic and moral guide they’ve... Read More
Following Up With Guests Using Surprising Intentionality

Following Up With Guests Using Surprising Intentionality

Have you ever seen an ad appear—about something you mentioned in passing—while you’re browsing the Internet? It can be surprising. How did they even know that?! Sometimes we don’t even remember saying the words. We thought it was just the tiniest thought in our minds. Yet, boom! There is a specific ad for what we’d talked about or thought about. How? A simple swipe, slight tap, usual click or scroll and the very things we had on our minds show up in our various feeds. We don’t know whether to... Read More
Aligning Leaders: Drawing a Straight Line

Aligning Leaders: Drawing a Straight Line

Have you ever heard a basketball coach talking to their team during a time out? Everyone is huddled around each other listening for what to do next. They are not listening for the vision. The vision is clear. We want to score more points than the other team so that we can win. However, during the time out, while the coach is not casting vision, they are taking a few seconds to clarify strategy. They are taking those crucial moments in the game to align the leaders on the floor around the... Read More