How to Incorporate Social Media into your Weekend Services 

How to Incorporate Social Media into your Weekend Services 

Today it is very rare for someone not to be on social media in some capacity. They may not have accounts on all of the most popular social networks (Twitter, Facebook, Snapchat, Instagram or Pinterest) but they have at least one of these. Considering the amount of involvement and engagement on social media channels, it is important that you, as the church, use this to engage your attendees and encourage them to share.  Considering the amount of involvement and engagement on social media... Read More
Dealing with Negativity on Social Media

Dealing with Negativity on Social Media

Social media is a wonderful tool, with which we could not do without. However, it does have its downsides—one of them being that it, by its very nature, invites user input. We are literally opening ourselves up to opinions all day long, simply by having a Facebook page for our churches. So, what happens when things get nasty? What do you do when an argument erupts in the comments, or when a church member starts trolling your Instagram account? Let’s discuss. . . .  Respond on Social... Read More
3 Social Media Pain Points for Churches

3 Social Media Pain Points for Churches

Social media is a wonderful tool when used correctly, but it certainly has its challenges, especially in the context of a church. But it’s not a space we can afford to ignore—social media is a must today. That doesn’t mean that it’s not frustrating at times, though! There are a few pain points that cause the most stress . . . but fear not! There are ways to fix them or work around them.  Lack of resources. Something I hear—and feel—often is the lack of resources when it comes... Read More
What Facebook Knows that Churches Don’t

What Facebook Knows that Churches Don’t

In early January, Mark Zuckerburg made an important announcement regarding changes to the Facebook Newsfeed:  “We’re making a major change to how we build Facebook.  I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” According to Zuckerburg and the Facebook team, “public content is crowding out the personal moments.”  Memes and viral videos are getting in the way of relationships.  ... Read More
Social Media as a Tool for Authentic Connection

Social Media as a Tool for Authentic Connection

I’d like to try something out with you. If you’re open to it, I’d like to say write a word and see what your emotional and intellectual response is. Think you’re up for it? All you have to do is pay special attention to what you’re thinking and how you’re feeling when you read this word. Are you ready? . . . Facebook. How did we do? What are those feelings churning up inside? Is it elation, dread, fear, anxiety, joy, or something around those lines? Or, maybe instead of an emotional feeling... Read More