5 Ways To Communicate With A Diverse Audience In Mind

5 Ways To Communicate With A Diverse Audience In Mind

As the country continues to evolve and advance, our nation seems to be “browning” more and more every day. This means that churches everywhere are beginning to evolve, too. This evolution includes programming, branding, messaging, marketing, staff culture and even target audiences. Statistics show that churches that choose not to diversify within the next 10-20 years will be struggling churches very soon. Some 43% of Millennial adults are non-white, the highest share of any... Read More
5 Fresh Starts Every Pastor Can Look Forward To

5 Fresh Starts Every Pastor Can Look Forward To

The Christmas season has passed and a new year is upon us! Depending on what type of personality you may be, this will either bring a fresh round of excitement for the beginning of a new season of ministry, or it might bring some of those post-holiday blues that so many feel. Regardless of how you might be feeling right now, there is a huge opportunity in front of you as a leader. A new year brings so many things. The biggest is an opportunity to remind the people you lead about the mission,... Read More
5 Ways Church Leaders Can Be More Effective Communicators

5 Ways Church Leaders Can Be More Effective Communicators

In one of our recent Orange staff meetings, our CEO Reggie Joiner pointed out five principles for how to communicate more effectively. I thought it might be worth sharing these principles with you since every church leader can afford to communicate better. 1. Say Less The Bible has about 800,000 words total—that’s a lot of words. For comparison, the entire Lord of the Rings trilogy plus The Hobbit has about 575,000 words total.  About a quarter of the Bible’s words land in the New Testament.... Read More
4 Tips to Utilize Social Media for Your Ministry Without Getting Overwhelmed

4 Tips to Utilize Social Media for Your Ministry Without Getting Overwhelmed

Social media is an essential form of communication for your student ministry. But it can be overwhelming. Tweet this. Post that. Snap this. Pin that. Send this. Upload that. You barely have the time to prepare for what’s happening this Sunday in your student environment, let alone the time to engage with what’s happening on Facebook, Twitter, Instagram, Snapchat, or one of the other 10,000 social media apps. But just because it’s overwhelming doesn’t mean it’s not... Read More
Building a Communication Strategy to Engage Every Parent

Building a Communication Strategy to Engage Every Parent

America is changing. (I’m sure you’ve noticed.) The days of a “majority” are coming to an end. Multiculturalism is stepping up to the mic to sing its song while monoculture is exiting stage left. I believe that God created us all, and He made us different for a reason. The human race represents a microcosm of a big God who is multifaceted. Each one of our cultures represents another aspect of an amazing God. And when we come together, our unique piece of the puzzle joins with another to... Read More