RYM 077: Why You Need To Market Your Youth Ministry

For many of us, the word “marketing” conjures up unsettling, slightly slimy images of trying to sell people things they don’t need. But the truth is, marketing doesn’t have to be this way! That’s why this week, we’re talking about a different kind of marketing—the generous kind that invites people to be a part of something great. In our conversation, we discuss why your ministry needs to start marketing and how it can help you spread the message of God’s love to more people than ever before.

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EPISODE RECAP

  • Why marketing matters in youth ministry (2:07)
  • Why we market the gospel even though the gospel should be selling itself (6:01)
  • What marketing looks like in a youth ministry context (9:42)
  • Defining your audience in your marketing (13:41)
  • How to distinguish between your needs and your audience’s needs (17:20)
  • How to know your messaging is effective (21:22)
  • What youth pastors should do first in terms of marketing (26:02)
  • What to do when you have a small budget and small staff (33:51)

JOIN THE CONVERSATION

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VOICES IN THIS EPISODE

SARAH ANDERSON

SARAH ANDERSON

Sarah is a writer and communicator who has been involved in ministry since 2003. In 2007, she joined the XP3 high school team where she now works as a lead writer and content creator. She also a contributing writer to the Parent Cue blog. Sarah lives in Roswell, Georgia, and is a big fan of her husband, her two boys, Asher and Pace, and, in her weaker moments, McDonald’s french fries.

TYLER REES

TYLER REES

Tyler is the Project Manager working to keep the XP3 Middle School team in line and on time. A Baltimore native now living in the Atlanta area, Tyler has been leading students in worship, communicating in student ministry, and hanging out with the most fun people on Earth—Middle Schoolers—for the last eight years. He’s passionate about both words and music in ministry and gets amped up about helping people get better at both. You can find Tyler most often serving students, visiting the coolest coffee shops, or listening to new music. Neither a cat nor a dog person, Tyler is really just a person person.

ASHLEY BOHINC

ASHLEY BOHINC

Ashley Bohinc serves as the Director of Middle School Strategy at Orange, co-host of The Think Orange Podcast, and co-author of The Art of Group Talk. She’s worked with students in public education, athletic, and ministry settings since 2005. Ashley is most passionate about resourcing the local church, communicating onstage, developing leaders, working with students, and engaging in world missions. Additionally, she’s the USA Director of Carry 117. In her downtime, you’ll find her watching Friends, cheering on the Cleveland Cavaliers, traveling, reading, or on one of her Fairytale Friday Adventures.

RODNEY ANDERSON

RODNEY ANDERSON

Rodney Anderson is a pastor, a writer, and a communicator who has been in ministry full time since 2000. He partners with Orange to develop curriculum for middle and high school students. He is currently the director of singles for all campuses of North Point Ministries. He lives in Roswell, Georgia, with his wife, Sarah, his two boys, Asher and Pace, and absolutely positively no cats.

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Orange Conference 2018