Communicating the What and Why of Your Ministry Concisely

Communicating the What and Why of Your Ministry Concisely

Value proposition. That is a key term in marketing. Have you heard it before? Do you know what it means? If not, no worries, it is not one of those more common terms or phrases that everyday people use when communicating. A value proposition refers to a business or marketing statement that a company uses to summarize why a consumer should buy a product or use a service. For example, Slack, the popular productivity app’s value proposition is, “Be More Productive at Work with Less Effort.” Here... Read More
Three Things Kids Need to Hear From Ministry Leaders

Three Things Kids Need to Hear From Ministry Leaders

It’s the most wonderful time of year! The holidays are a fantastic few months of pure joy and hope. It’s an opportunity for people to share thanks for the blessings God has done, rejoice in the love of God through Christ’s birth and hope for a new year and a fresh start. As joyful and happy as these months are for a lot of people, it can also be a very challenging time of year for others. Just because someone is supposed to feel joy and hope over the holidays doesn’t always translate into real... Read More
Creating Holiday Social Media Content for Your Church

Creating Holiday Social Media Content for Your Church

The holidays are upon us! It is a wonderful time of year that incorporates some major events: Thanksgiving, Christmas and New Year’s. With these events come wonderful opportunities for your church to create amazing holiday social media content that inspires, challenges and engages your community. In fact, there is so much you can do around the holiday season that it becomes less about what to do and more about what not to do. So what do you do? How do you communicate it? Who do you get... Read More
Leveraging Social Media to Reach Parents

Leveraging Social Media to Reach Parents

It is well known that if you want to reach students these days, you have to have an active presence on social media. That is where students are and will be. But what about parents? How do you reach parents these days? As hard as it may be to believe, social media is actually a great way to reach parents. Sure, they may like emails a lot and may not be on as much social media as their children are, but they are actively on one social media platform or another. That is why you can use social... Read More
What Does it Mean to be Community-Focused?

What Does it Mean to be Community-Focused?

A few years ago, at the very first Rethink Leadership, Jeff Henderson came on stage and talked about what his church was doing in the community. He called it being “for” his community. From this moment on, I began to hear what it was like for a church to really be “for” their community. As compelling and amazing as Jeff’s vision for his community was, the reality is that there have been churches all over the world that have been “for” their community for a long, long time. It is actually what... Read More