Leveraging Social Media to Reach Parents

Leveraging Social Media to Reach Parents

It is well known that if you want to reach students these days, you have to have an active presence on social media. That is where students are and will be. But what about parents? How do you reach parents these days? As hard as it may be to believe, social media is actually a great way to reach parents. Sure, they may like emails a lot and may not be on as much social media as their children are, but they are actively on one social media platform or another. That is why you can use social... Read More
Creating a Strategic Communications Plan

Creating a Strategic Communications Plan

Communication is key in nearly every area of life, and that includes being a ministry leader. So, it should go without saying that some sort of a plan would be necessary to ensure that it’s done well—and that’s why your church needs a Strategic Communications Plan. Oftentimes, churches have staff members in communications or marketing roles that can help to lead this charge, but if not, you might just be that person! So, what exactly does it look like? Research Any good... Read More
Effectively Using Facebook Groups for Your Ministry

Effectively Using Facebook Groups for Your Ministry

If you’ve spent much time on Facebook, you know that Facebook groups can be a powerful tool for leveraging the convenience of social media with the need for community. But if you’re in any position of church leadership, you also know that something like this can be tricky—and it certainly shouldn’t be done without intentionality and thoughtfulness. So, while there is no rulebook for any of this, you may need some pointers for getting started. . . . Determine the Purpose As... Read More
Repurposing Your Ministry Content Online

Repurposing Your Ministry Content Online

A lot of work goes into producing creative content for your church. From graphic designers to video editors to writers, photographers, and other local artists, there’s a great deal of blood, sweat, and tears that generally only see the light of day briefly. That’s such a shame! Wouldn’t it be great if you could get more mileage out of these beautiful creations so that more people could be influenced by it? Not only for the sake of these individuals, but more importantly for... Read More
Setting Boundaries for Social Media

Setting Boundaries for Social Media

Instagram recently rolled out a new feature on their app: a handy “you’re all caught up” notification in your feed when you’ve seen all of your new posts. It seems that our apps are giving us nudges to get offline more! Now I’m the biggest social proponent fan out there, but even I am an advocate for some boundaries with our usage of these platforms. If you’re struggling in that area, it’s good to have some starting points.  Know yourself.  The first... Read More