Creating a Strategic Communications Plan

Creating a Strategic Communications Plan

Communication is key in nearly every area of life, and that includes being a ministry leader. So, it should go without saying that some sort of a plan would be necessary to ensure that it’s done well—and that’s why your church needs a Strategic Communications Plan. Oftentimes, churches have staff members in communications or marketing roles that can help to lead this charge, but if not, you might just be that person! So, what exactly does it look like? Research Any good... Read More
Effectively Using Facebook Groups for Your Ministry

Effectively Using Facebook Groups for Your Ministry

If you’ve spent much time on Facebook, you know that Facebook groups can be a powerful tool for leveraging the convenience of social media with the need for community. But if you’re in any position of church leadership, you also know that something like this can be tricky—and it certainly shouldn’t be done without intentionality and thoughtfulness. So, while there is no rulebook for any of this, you may need some pointers for getting started. . . . Determine the Purpose As... Read More
Repurposing Your Ministry Content Online

Repurposing Your Ministry Content Online

A lot of work goes into producing creative content for your church. From graphic designers to video editors to writers, photographers, and other local artists, there’s a great deal of blood, sweat, and tears that generally only see the light of day briefly. That’s such a shame! Wouldn’t it be great if you could get more mileage out of these beautiful creations so that more people could be influenced by it? Not only for the sake of these individuals, but more importantly for... Read More
Setting Boundaries for Social Media

Setting Boundaries for Social Media

Instagram recently rolled out a new feature on their app: a handy “you’re all caught up” notification in your feed when you’ve seen all of your new posts. It seems that our apps are giving us nudges to get offline more! Now I’m the biggest social proponent fan out there, but even I am an advocate for some boundaries with our usage of these platforms. If you’re struggling in that area, it’s good to have some starting points.  Know yourself.  The first... Read More
Using Hashtags to Generate Ministry Conversations

Using Hashtags to Generate Ministry Conversations

Hashtags can sometimes be confusing and other times they can be useful. The information we send out from our ministries often reaches the right audience because of effective hashtag usage. In the world we live in today, we are oversaturated with information, which means we have to try to find a way to make our message of hope stand out from the crowd. Hashtags are not a fool-proof plan for doing so, but they certainly are a good starting point for helping us get out in front and to engage... Read More