What Are We Thinking?

What Are We Thinking?

Years ago, I was a marketing director for a global retailer, constantly working on just the right ideas to build our brand and make more money. We would invest thousands of dollars to develop campaigns that were in lock-step with our mission and vision. And then—justlikethat—things would come to a screeching halt because our corporate leaders would emerge from conference rooms longing for something new or fresh or different. They seemed to know the “next thing” was going to be THE thing that... Read More