Measuring Success on Social Media

Measuring Success on Social Media

Social media. Two words you hear a lot about on this blog. And for good reason. We believe in the importance of effective social strategy and leveraging these tools to make a difference in your ministries and in the lives of the families in your church. So, we’re going to keep talking about it—as should you! But if we’re not careful, it can become a lot of talk . . . and that’s it. At some point, we have to take a calculated step back and determine how we are measuring our... Read More
5 Tips For Making Your Next Presentation More Engaging

5 Tips For Making Your Next Presentation More Engaging

by Matt McKee We have all been there. You get called to a meeting and there is a laptop opened up just waiting to present a PowerPoint, Keynote, or Prezi presentation. You think to yourself, I can’t wait to see this presentation. I bet it is going to be awesome. Okay, nobody has said that about presentations since TED Talks were invite only and in secret locations. That said, we all need to get better at presentations so I thought I would share five things you should do in order to make... Read More
How You Can Create A Facebook Call To Action

How You Can Create A Facebook Call To Action

Facebook has been making some changes lately. One of those changes is a call to action button. You can find them in two specific places: in videos you post and right on your cover photo of your Facebook Page (note: the call to action button does not appear on group pages or your personal pages). I actually discovered these buttons by accident. As I was posting some videos on the ministry social media accounts I manage, I noticed something pop up every time I uploaded a video directly to... Read More
What Do You Expect From Your Church’s Social Media?

What Do You Expect From Your Church’s Social Media?

by Josh Burns What do you expect? What do you expect to get from your church’s social media? What do you expect to happen when your church posts something on Facebook? The reality is that I didn’t expect much from my church’s social media. The reality is that you probably don’t expect much either. The reality is that you probably don’t expect much more than communicating some information. You probably don’t expect much more than some Likes, Comments, or Retweets.... Read More