Leveraging Social Media to Reach Parents

Leveraging Social Media to Reach Parents

It is well known that if you want to reach students these days, you have to have an active presence on social media. That is where students are and will be. But what about parents? How do you reach parents these days? As hard as it may be to believe, social media is actually a great way to reach parents. Sure, they may like emails a lot and may not be on as much social media as their children are, but they are actively on one social media platform or another. That is why you can use social... Read More
How to Build Community Through Online Church

How to Build Community Through Online Church

As churches look to find ways to reach more people for Christ, online church is often brought up. What online church looks like depends on the church, but in this very digital and online world we live in, looking to use online tools to reach more people in your local community (and the world) is a great option to consider. One comment commonly heard about online church is that it isn’t “real community.” People who argue this point make it seem as if the only way to have community is through... Read More
Creating a Strategic Communications Plan

Creating a Strategic Communications Plan

Communication is key in nearly every area of life, and that includes being a ministry leader. So, it should go without saying that some sort of a plan would be necessary to ensure that it’s done well—and that’s why your church needs a Strategic Communications Plan. Oftentimes, churches have staff members in communications or marketing roles that can help to lead this charge, but if not, you might just be that person! So, what exactly does it look like? Research Any good... Read More
How to Get Your Ministry’s Facebook Group Engaged

How to Get Your Ministry’s Facebook Group Engaged

Last week we talked a lot about the logistics of planning and implementing your ministry’s Facebook group. Before you launch, it’s important to determine the purpose, to define the leaders, and to delegate the work. But what happens next? After you’ve done all of the grunt work upfront and your group is out into the world, how do you continue from there? Promote, promote, promote! As obvious as it may seem to say this, any worthwhile endeavor requires adequate promotion in... Read More
Effectively Using Facebook Groups for Your Ministry

Effectively Using Facebook Groups for Your Ministry

If you’ve spent much time on Facebook, you know that Facebook groups can be a powerful tool for leveraging the convenience of social media with the need for community. But if you’re in any position of church leadership, you also know that something like this can be tricky—and it certainly shouldn’t be done without intentionality and thoughtfulness. So, while there is no rulebook for any of this, you may need some pointers for getting started. . . . Determine the Purpose As... Read More