Performing a Social Media Assessment of Your Ministry

Performing a Social Media Assessment of Your Ministry

Every year, when the calendar turns from December to January, there is a new year filled with tons of possibilities. It is the perfect time to think through and implement all the things you wanted to do the previous year into this whole new year. While it may be easier to do this in your personal life or ministry world, figuring out how to analyze and implement change in your social media communication is not something most average Joe ministers know much about. But, with the importance of... Read More
Effectively Using Facebook Groups for Your Ministry

Effectively Using Facebook Groups for Your Ministry

If you’ve spent much time on Facebook, you know that Facebook groups can be a powerful tool for leveraging the convenience of social media with the need for community. But if you’re in any position of church leadership, you also know that something like this can be tricky—and it certainly shouldn’t be done without intentionality and thoughtfulness. So, while there is no rulebook for any of this, you may need some pointers for getting started. . . . Determine the Purpose As... Read More
Thoughtful Social Media Conduct

Thoughtful Social Media Conduct

We all have stories from our past. Some of them are great ones where we share about those stories with fond memories and lots of laughs. But, if we are honest with ourselves, we all have stories we look back on and just cringe, thinking, “Did I really do that?” The reality is, good and bad stories are all a part of our lives, and God can use anything in our past for His glory. Although God can use our past to help others, there are some things that we can do now so that we don’t have to look... Read More
How Does Social Media Impact Your Reputation?

How Does Social Media Impact Your Reputation?

Social media is a fantastic tool for reaching new audiences and building influence. However, it can also be a liability. Just as social media has the power to strengthen a reputation, it also has the ability to tear one down. Social media giveth, and social media taketh away. As a church leader, you should be using social media to help amplify your message. But you should use it with caution so that this double-edged sword doesn’t work against you. Prepare yourself before diving into the... Read More
Should Your Ministry Have Separate Social Media Accounts?

Should Your Ministry Have Separate Social Media Accounts?

There is an age-old question that has existed since the advent of social media. Should we have separate social media accounts for every ministry? Or should we only have one set of social media accounts for the entire church? There’s no one-size-fits-all answer to this question. It depends on your church and the individual ministries. Some larger churches sustain multiple presences on social media. Others are better off with consolidated social efforts. Here are a few questions you can ask... Read More