Measuring Your Church’s Success on Social Media

Measuring Your Church’s Success on Social Media

How well is your church doing on social media? It’s hard to answer that question without any context or data to reference. Tracking basic digital metrics is the only way to reliably report social media success. Without data, you’re left with only anecdotal evidence and guesses. While intuition and luck may get you so far, long term success can only be achieved by investing the time and skill into analytics. Analytics can be overwhelming at first, but there are some basic categories that you...

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Why Kids Need More Than Just Their Parents

Why Kids Need More Than Just Their Parents

If no volunteer can ever know what a parent knows, then why recruit anyone to help with kids and teenagers? It would definitely make things easier if you could just tell parents, “Since you know more than we can ever know, and you have more time than we will ever have, and you care about this more than we ever will, this is really up to you as the parent.” You could also misquote Deuteronomy 6 to convince parents it’s their job alone, not the church’s to raise their kids. Just skip the part of...

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Leading Small for Big Results

Leading Small for Big Results

Is your anxiety level rising on Saturday, because you are still recruiting volunteers for Sunday programming? Are you frustrated by constant recruiting? Is your ministry more activity based than relational? Three years ago, when I stepped into my role as children’s director, I answered yes to all the above questions. We had a rotational style Sunday School with monthly volunteers. The ask was small. Show up for a training once a year. Sign up for 1-2 monthly slots for the year. Get your lesson...

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When Less Becomes So Much More

When Less Becomes So Much More

Kids live in a world of more. The world of a child is one of constant information bombardment. From the time he wakes each morning until he is back in bed that night, he continually hears messages from various sources. School work, homework, family conversations, television, video games, computers, cell phones and social media all provide an ongoing stream of more words, more pictures, more music, more questions, more messages that pour into his brain. Studies say that the average child spends...

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