Creating a Strategic Communications Plan

Creating a Strategic Communications Plan

Communication is key in nearly every area of life, and that includes being a ministry leader. So, it should go without saying that some sort of a plan would be necessary to ensure that it’s done well—and that’s why your church needs a Strategic Communications Plan. Oftentimes, churches have staff members in communications or marketing roles that can help to lead this charge, but if not, you might just be that person! So, what exactly does it look like? Research Any good... Read More
Repurposing Your Ministry Content Online

Repurposing Your Ministry Content Online

A lot of work goes into producing creative content for your church. From graphic designers to video editors to writers, photographers, and other local artists, there’s a great deal of blood, sweat, and tears that generally only see the light of day briefly. That’s such a shame! Wouldn’t it be great if you could get more mileage out of these beautiful creations so that more people could be influenced by it? Not only for the sake of these individuals, but more importantly for... Read More
How Churches Can Use IGTV

How Churches Can Use IGTV

IGTV hit the world just a short time ago but it already has people talking. Have you heard about IGTV yet? Maybe a better question is have you started playing around with it yet for your church or ministry?  What is IGTV?   IGTV stands for Instagram TV and allows you to upload long form videos up to 10 minutes . . . unless you are a large or verified account which are allowed to post videos up to one hour in length. This is quite different from other Instagram videos and stories in which... Read More
How to Incorporate Social Media into your Weekend Services 

How to Incorporate Social Media into your Weekend Services 

Today it is very rare for someone not to be on social media in some capacity. They may not have accounts on all of the most popular social networks (Twitter, Facebook, Snapchat, Instagram or Pinterest) but they have at least one of these. Considering the amount of involvement and engagement on social media channels, it is important that you, as the church, use this to engage your attendees and encourage them to share.  Considering the amount of involvement and engagement on social media... Read More
How to Use YouTube for Your Church Ministries 

How to Use YouTube for Your Church Ministries 

Social media is awesome in so many different ways as it allows you to engage, inspire and inform people of what is happening. This is particularly true for churches. Churches can use social media to really make an impact in their community. But there is one social media network that is still underutilized among churches: YouTube.  YouTube is one of the best platforms to reach the market of 18- to 49-year-olds. On average, 80 percent of 18- to 49-year-olds will watch a video on the platform... Read More
3 Social Media Pain Points for Churches

3 Social Media Pain Points for Churches

Social media is a wonderful tool when used correctly, but it certainly has its challenges, especially in the context of a church. But it’s not a space we can afford to ignore—social media is a must today. That doesn’t mean that it’s not frustrating at times, though! There are a few pain points that cause the most stress . . . but fear not! There are ways to fix them or work around them.  Lack of resources. Something I hear—and feel—often is the lack of resources when it comes... Read More