Facebook has been making some changes lately. One of those changes is a call to action button. You can find them in two specific places: in videos you post and right on your cover photo of your Facebook Page (note: the call to action button does not appear on group pages or your personal pages).
I actually discovered these buttons by accident. As I was posting some videos on the ministry social media accounts I manage, I noticed something pop up every time I uploaded a video directly to Facebook. That pop up link was Facebook’s call to action. I’ve seen it a few times before, as I’m sure you all have, but never looked into it until now.
The way it works is that, as soon as you upload a video to your post, the “Add a Call to Action” link shows up. Once you click that link you are able to pick your choice of a call to action. It could be:
- No Button
- Shop Now
- Book Now
- Learn More
- Sign Up
- Watch More
After you click what you want, you can attach a URL to the call to action button which will take your viewers to wherever you want to take them.
Having this button on our ministry pages and videos really is a big deal because it gives your online community and supporters a next step. For instance, if they like your video, the call to action shows up when it is over. If the viewer wants to take a next step it is just a click away. If they like your page and want to see other things your church or ministry is offering, they can click the call to action button on the cover photo to see what next steps there are for them. It makes the process easy for them.
So far, I’ve used the “learn more” and “watch more” buttons to help direct people to discover more about the ministries I represent. It has been a great edition to my social media postings and I think it can be for you as well.
What do you think? Have you used the call to action buttons on Facebook yet? How are you using them? Share below so we can all learn and get more ideas for our ministries.