Marketing the Gospel

Marketing the Gospel

For the past seven years, I’ve led marketing efforts for ministries. I’ve got a great team ready to dive in and design assets that prompt people to give, adopt, travel, attend, pray, fast, get happy, get angry, or just simply get off their rears and do something. In many ways, it’s the same marketing I’ve done for businesses. It’s all about finding an emotional connection, and sharing it in a way that makes folks long to be part of it all. And it bothers me. Jesus didn’t say, “Here are five... Read More
5 Reasons to Avoid Questionnaires During the Interview Process

5 Reasons to Avoid Questionnaires During the Interview Process

by David Lyons Do you like filling out questionnaires? I don’t. The only time I fill them out is when I have no other choice. But what about when it comes to hiring? Is it a good idea to have candidates for your open ministry positions fill out a questionnaire? Traditional churches often like questionnaires since they get the idea that they can learn a lot about a candidate this way. Let me tell you why I disagree and why questionnaires are less than effective. Here are five reasons to avoid... Read More
Making Your Children’s Ministry the Best Hour of Every Kid’s Week, Part 4

Making Your Children’s Ministry the Best Hour of Every Kid’s Week, Part 4

by Vicki Noblitt This month, Orange Leaders takes a look at Sue Miller’s book, Making Your Children’s Ministry the Best Hour of Every Kid’s Week. You can hear more from Sue Miller, live, at the upcoming volunteer training Live to Serve events in Grand Rapids, Mich., March 8; Memphis, Tennessee, March 29; as well as The Orange Conference, April 30–May 2 in Atlanta, Ga. As the 2014 Winter Olympics come to a close I am, ironically, thinking about the word “mediocre.” Let me explain. Currently, my... Read More
5 Ways to do Church Communication on the Cheap

5 Ways to do Church Communication on the Cheap

by Joe Porter “If I had an unlimited communications budget, then I would _______.” I would make a pretty confident bet that no church has dedicated an unlimited amount of funds to communications. In fact, most of us operate on what we consider a limited budget. This means we have to get creative about communicating with excellence. Here are the five ways that I have been able to make my limited budget go as far as possible: 1. Dig on Vimeo for Promo Videos If you are like me, you see the value... Read More
Waking a Sleeping Giant

Waking a Sleeping Giant

by Roy Jacques, Pastor of Marriage Ministry, Seacoast Church “Marriage is the foundation of a successful society.” Few church leaders would disagree with that statement. In fact, most church leaders have probably thought or said that very thing. If we’re so convinced that it’s foundational to our society, and certainly to the family unit, then why is the story of marriage so grim within the walls of our churches? The truth is, while most church leaders talk a lot about... Read More